About Jason.

Dirt

Founding Engineer

Building the land-development platform across AI research, geospatial data, backend services, and the customer application.

• Built research workflows and source-linked data so developers can inspect the evidence behind a site’s feasibility.
• Built automated reports and deal briefs, with evaluation tooling to check the quality of AI output.
• Delivered maps, data tables, imports, and onboarding that connect the research to a developer’s everyday work.

LoopedIn Learning

Fractional CTO

Built the tutoring platform across its mobile app, backend, lesson booking, video sessions, payments, and AI-assisted reports. Led the architecture and wrote the code alongside the team.

• Delivered V1 in 11 weeks, with Convex, Expo, video integrations, and Stripe Connect.
• Mentored engineers and coordinated the build with founders and designers across six time zones.

Lyemac

Founder & Software Architect

Founded Lyemac to build my own products and engineer systems for other businesses. Built and launched CounterAI, and developed trading, data, and developer tools.

• Built distributed market-data systems with Cloudflare Workers, Durable Objects, and D1. Adjusted the architecture when the cost of real-time streaming outweighed its value.
• Built Caylem to reuse authentication, billing, UI, and release infrastructure across products.

OnLoop

Full Stack Engineer → Delivery Lead

Owned the backend in R&D, integrated OpenAI, built conversational WhatsApp agents, and helped migrate users to a new app. Later led delivery while continuing to build with the team.

• Led an intern team building a Vue and Node.js management portal, and built internal tools for customer success.
• Maintained App Store release pipelines and cloud deployments using GitHub Actions, Release Please, Pulumi, and Flux.

HireRite

Fractional CTO · Past engagement

Worked directly with founders to define the product scope, roadmap, architecture, and user flows, alongside hands-on engineering.

Mashlab

Lead Full Stack Software Engineer

Built banking, investor, and operational systems with C#, .NET Core, Xamarin, and Umbraco. Delivered access management for Grindrod Bank and contributed to early engineering at Zilch.

• Created and sold LA Software, a system for managing deceased estates.
• Built an investor portal for DRA, rebuilt MyFanPark’s escrow flow, and delivered systems for Astron Energy.

Daisy Business Solutions

Support Engineer · Paperless Systems

Built document automation for Tiger Brands and Apple South Africa using Laserfiche, OCR, and approval routing. Joined as an early technical hire in a new process automation division.