Jason De Jesuz
Software engineer. I build products people actually use. Rebuilt Astron Energy's digital platform, built LoopedIn from scratch, early engineer at Zilch before they became a unicorn.
Right now I'm building Dirt. Making land development data something you can actually act on.
Background
I grew up in South Africa in a family of entrepreneurs. My dad built an international packaging machine company. My mom, one of the first female Chartered Accountants in South Africa, co-built the business with him. Building things from scratch is what I know.
I started in tech at 18. By my early twenties I was leading engineering teams for brands in automotive, energy, and fintech. That work took me from South Africa to Singapore to Dublin — and into building Dirt in the US.
At 27 I'm focused on one thing: building Dirt.
Main quest
- godirt - AI for US land development. Flag fatal flaws before you commit dollars.
Keeping it running
- loopedinlearning - Tutoring marketplace for families in the UAE. Built it, still keep it running.
Sites
- demecha - Marketing site for a SA packaging-machine manufacturer.
- rzindustrial - Marketing site for RZ Industrial Trading.
- lyemac - My company. We ship software end to end.
Side quests
- arbimate - Crypto arbitrage scanner. Surfaces spreads across exchanges.
- dhdd - SA rugby podcast with mates, plus a trivia app for quiz nights.
- yeetco - Buy working product source and make it yours.
- yeetcode - The SA front door for that source, priced in rand.
Random AI stuff
- jason-life - My Life OS on GitHub. Journals, projects, tasks, and the rest of how I run life, in one repo.
- nukor - Claude Code skill (shipped via plugin marketplace) that turns a supplier conversation into a branded DOCX quote. Cuts quote time for Nukor.
- lyemac docs - Skills that keep Lyemac proposals, invoices, and quotes consistent every time.
- jesuz take the wheel - Agentic harness. One place to manage skills, then publish to the Claude Code plugin marketplace and the Codex Plugins Directory.
- dark factory - Linear-driven agent loops. Claude and Codex routines on schedules, steered with labels and skills.
- nota - Grok Bot that watches journals for
@nota/<nota>questions and instructions, then writes the answer snippet back into the entry. - jason grokbot - Grok Bot that uses jason-life as me. Someone to talk to who already has the context.
Already shipped
- counteraiapp - AI weight loss app. Snap food photos, track macros, see a future-you preview.
- astron - Rebuilt Astron Energy's digital platform at national scale.
Worked on
- zilch - Early engineer at the UK buy-now-pay-later company, while it was scaling hard.
GitHub Activity
A snapshot of my open source contributions and activity over time.
Reading
The Singapore Story by Lee Kuan Yew. His memoir on building Singapore. I'm reading it for the unvarnished look at what it takes to build something from almost nothing and keep it alive.
The Bible. I return to it when I need to recalibrate.